News

Facebook to sell user data to market research firms

Antony Savvas

Facebook intends to offer the information it holds on 150 million users to firms wanting to do market research.

Later this year, reports The Guardian, Facebook will facilitate corporate polls targeted at certain parts of the Facebook audience, based on the information they have posted on their pages.

The move is likely to cause outcry among privacy campaigners and many Facebook users - even though they have chosen to publicly release the information on a website.

Last week, Facebook founder Mark Zuckerberg demonstrated how the polls would work at the World Economic Forum in Davos.

The Guardian reports he asked users in Palestine and then Israel about peace issues, before relaying the results back to the audience within minutes.

He also polled more than 100,000 US users of Facebook about what they thought about President Obama's fiscal stimulus package, and got back responses for the audience to see - two out of five said it was not enough.


Email Alerts

Register now to receive ComputerWeekly.com IT-related news, guides and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
 

COMMENTS powered by Disqus  //  Commenting policy