EBay has won a long-running court battle with Tiffany over the sale of counterfeit jewellery on its US site.
Tiffany wanted damages and more action by eBay in blocking items believed to be counterfeit, but a US judge ruled that the onus was on the jeweller to enforce the protection of its brand, not eBay.
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EBay recently lost a similar case in France, when luxury goods firm LVMH forced eBay to take stronger action to prevent the sale of counterfeit items. EBay was also fined £30m.
But in the US, after a trial lasting four years, the judge said eBay was not liable for the sale of counterfeit jewellery on its site.
It would have only been liable, said the judge, if it had continued to allow the listings of such items once they were known to be counterfeit.
It is not known whether Tiffany will appeal the decision. EBay says it will appeal the LVMH judgement.