Microsoft sets sights on UK web video to boost advertising revenue

News

Microsoft sets sights on UK web video to boost advertising revenue

Antony Savvas

Microsoft has set its sights on the UK online video market, with the signing of two major content agreements to help boost web advertising revenue.

MSN Video has announced deals with MTV Networks and Sony BMG to provide free video content to MSN users.

Rob Crossen, portal business manager for MSN UK, said, "Online video has exploded in the last year and we are seeing growing competition for consumers' eyeballs as traditional media companies and new players enter the game.

"As advertisers follow these eyeballs, online video advertising is expected to be the fastest growing ad category on the web for the foreseeable future."


Email Alerts

Register now to receive ComputerWeekly.com IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.
 

COMMENTS powered by Disqus  //  Commenting policy