Microsoft has set its sights on the UK online video market, with the signing of two major content agreements to help boost web advertising revenue.
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MSN Video has announced deals with MTV Networks and Sony BMG to provide free video content to MSN users.
Rob Crossen, portal business manager for MSN UK, said, "Online video has exploded in the last year and we are seeing growing competition for consumers' eyeballs as traditional media companies and new players enter the game.
"As advertisers follow these eyeballs, online video advertising is expected to be the fastest growing ad category on the web for the foreseeable future."