Netstore chooses on-demand CRM for marketing


Netstore chooses on-demand CRM for marketing

Antony Savvas

IT security and outsourcing firm Netstore has selected the Oracle Siebel CRM On Demand platform to support its growth.

The system has also been used to integrate Netstore's non-interoperable legacy marketing systems.

Netstore was previously using a high-maintenance, complex legacy CRM system, which demanded too much time from in-house employees. The lack of a reporting capability also meant that it had limited visibility into the business.

Through acquisitions, Netstore had also adopted multiple variations of CRM systems that were not interoperable.

Netstore's monthly CRM On Demand user costs are now lower overall than if it had continued with a variety of on-premise systems, the firm said.

"CRM On Demand has given Netstore an easy to deploy, flexible platform for our customers and sales teams. We can continue to be effective and develop our business growth, matching Oracle's solutions to the needs we have," said Alan Edwards, marketing director at Netstore.

"We are very pleased with the CRM system and are looking to further streamline our business and processes. The analytical capability of the system will be extremely beneficial in the future when we want to interrogate historical data."

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