Law firm expects rapid ROI from content system


Law firm expects rapid ROI from content system

Arif Mohamed

City law firm Berwin Leighton Paisner has gone live with a content management system it believes will pay for itself within a few months.

The company adopted GlobusMedia's Contentworkz to enable non-technical staff to create and amend content on the web portal.

The firm no longer has to pay for HTML skills and web designers, or make expensive external amendments to site structure and functions, said Laura Chandler Smythe, GlobusMedia project manager.

Samantha Marshall, Berwin Leighton Paisner's marketing technology manager, said, "Creating and maintaining a professional and dynamic online presence is a top business priority for Berwin Leighton Paisner, but before Contentworkz my internal team was stretched to capacity and costly external amendments to the site were burning budget fast."

Berwin Leighton Paisner has migrated 1,500 pages of content to the new system, which replaces a bespoke system it used for five years.

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