Quarterly ad sales pass $3bn mark


Quarterly ad sales pass $3bn mark

Antony Savvas

Online advertising revenues hit a record $3.1bn (£1.83bn) in the third quarter.


The figure is 34% up on the same period last year, according to the Interactive Advertising Bureau (IAB) trade group.


It was also the first time that quarterly revenues had surpassed the $3bn mark, said IAB.


The IAB said that current trends indicated that sales for the year could exceed $12bn, easily beating last year’s record revenues of $9.6bn.


IAB employs the New Media Group at PricewaterhouseCoopers to measure the sales figures.


Increased sales in sponsored search engine results are helping to drive the revenue surge.


Google is the leader in generating advertising sales, but it is facing increased competition from the likes of AOL, Yahoo and Microsoft’s MSN, who are all aiming to attract more users to their portals by bundling new desktop productivity services.

Email Alerts

Register now to receive ComputerWeekly.com IT-related news, guides and more, delivered to your inbox.
By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

COMMENTS powered by Disqus  //  Commenting policy