The Broadband Stakeholder Group (BSG) has appointed former Trinity Mirror chief executive Philip Graf as its new chairman.
The BSG is the government’s eyes and ears in the broadband industry and also acts as a discussion forum for suppliers and users.
Graf takes over from Keith Todd, former chief executive of ICL. Graf last year conducted a review on behalf of the government into the operation and performance of BBC Online.
His media background will be useful as the government and broadband industry seek to make broadband technology more widely used by business and in education.
Graf said, "The industry faces a brand new set of challenges. We're making good progress on the infrastructure, and although there is more work to be done there, the real challenge now is to make sure that as a nation we leverage the full value of broadband. If we don't keep up we'll become a high-risk, low value economy."
A recent report from analyst Ovum said the UK had the widest access to broadband of the world’s seven wealthiest nations, G7. However, the report added that the UK was behind Canada and Japan when it came to providing a competitive broadband market for choice and price.