Yahoo has launched a toolbar which returns search results related to the context of the web page a user is reading.
At the moment users wanting more information on what they’re reading have to type words into a separate search engine and then plough through a list of possibly unrelated hits.
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For example, if a user reading a web page about the film Titanic wants to know more about the male lead, then searching for Leonardo in Y!Q will list sites relevant to Leonardo DiCaprio and exclude those for Leonardo da Vinci.
Yahoo is hoping the Y!Q search facility will be added to third-party websites so that its search database will be more heavily used by Internet users not beginning with a Yahoo search page, thus creating more sponsored search opportunities for Yahoo.
The Y!Q toolbar is in beta and available for free from the Yahoo website.
Over the last few weeks Microsoft’s MSN, AOL and Google have all launched search engine services.