TechTarget

SAP claims leading CRM market positions

SAP has claimed that it is now the number one supplier of CRM software in Europe and the US.

SAP has claimed that it is now the number one supplier of CRM software in Europe and the US.

SAP's fourth-quarter CRM sales in the US accounted for about one-third of the group's total revenue in the country, while CRM accounted for about 20% of European sales, said Leó Apotheker, president of global field operations at SAP.

CRM and portals are our fastest growing areas of business in the US. SAP is zooming in on the public sector such as governments, which seek to improve the efficiency of their operations.

SAP has had deals with US agencies which have been investing substantially in software as part of their security measures.

Apotheker said that he saw China and Russia as potential areas of market growth.

China lacks legacy systems, and SAP has struck a deal with the Russian railway.

However, SAP has struggled with local suppliers in Japan, as IT companies have shown a bias for homegrown systems.

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