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Intel to brand wireless architecture as 'Centrino'

Intel has chosen Centrino, the Italian word for a lace table centerpiece or doily, as the brand name for its forthcoming wireless computing technology.

The Centrino brand provides an umbrella for a range of technologies to be introduced in the first half of this year, including IEEE 802.11 WLAN (wireless LAN) chips and a new microprocessor, known until now by its codename "Banias", which is designed to extend the battery life of mobile devices.

"When we launch Centrino, we will launch the whole lot," said Intel.

Initial Centrino products will support 802.11b WLAN systems, which carry data at up to 11Mbps in the 2.4GHz frequency band. Later, Intel will introduce dual-mode products also supporting the 802.11a standard, which allows for data transmission at up to 54Mbps in the 5GHz band.

Intel has been talking up its plans for Banias for months, emphasising how it can be used to make thinner, lighter laptops that run cooler and use less power.

The brand name will be accompanied by a pink "Intel Inside" logo in a new shape representing "flight, mobility and forward movement", Intel said.

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