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The IBM Digital Media Factory umbrella will comprise servers, workstations, storage products, middleware, applications and third-party technologies. Some of these products include the IntelliStation Workstations, Electronic Media Management System, IBM Content Manager and WebSphere Commerce for Digital Media.
IBM also plans to help companies exploit their digital content more fully.
"Digital media is changing under people's feet and many are not noticing," said Jurij Paraszczak, chief technology officer for IBM Digital Media. "We can show companies where they fit in the value chain and where they can move up."
The company said that it has already provided technology integration and consulting services for The Wall Street Journal's WSJ.com site
IBM will continue to recruit technology partners and service providers..