Cookies law could cost UK £187m

Proposals by members of the European Parliament to restrict the use of cookies could cost UK firms £187m, a lobby group has...

Proposals by members of the European Parliament to restrict the use of cookies could cost UK firms £187m, a lobby group has warned.

MEPs have proposed an amendment to the 1997 ISDN directive that will prevent Web sites sending cookies to customers unless they give explicit prior consent.

They argue that cookies and other Web technologies which gain access to systems without consent intrude on the privacy of Internet users.

But the Interactive Advertising Bureau (IAB) said that any move to outlaw cookies would mean that Internet users would have to re-register every time they used a site, deterring consumers from using the Web.

The IAB has launched a "save our cookies" campaign to persuade the European Parliament to support the legitimate use of cookies for authenticating users' identities and recording their site preferences.

CW+

Features

Enjoy the benefits of CW+ membership, learn more and join.

Read more on IT legislation and regulation

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

SearchCIO

SearchSecurity

SearchNetworking

SearchDataCenter

SearchDataManagement

Close