Cookies law could cost UK £187m


Cookies law could cost UK £187m

Bill Goodwin
Proposals by members of the European Parliament to restrict the use of cookies could cost UK firms £187m, a lobby group has warned.

MEPs have proposed an amendment to the 1997 ISDN directive that will prevent Web sites sending cookies to customers unless they give explicit prior consent.

They argue that cookies and other Web technologies which gain access to systems without consent intrude on the privacy of Internet users.

But the Interactive Advertising Bureau (IAB) said that any move to outlaw cookies would mean that Internet users would have to re-register every time they used a site, deterring consumers from using the Web.

The IAB has launched a "save our cookies" campaign to persuade the European Parliament to support the legitimate use of cookies for authenticating users' identities and recording their site preferences.

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