According to early reports from consultants and website operators, growth in online shopping appears to have remained strong - particularly among well-established sites and traditional high street names.
Data from the internet research group, Jupiter MMXI, indicates that traditional names such as Woolworths and Tesco have overtaken many newer dot.coms although Amazon.com and Amazon.co.uk were once again the two most popular UK retail sites before Christmas.
Nick Jones, the senior analyst with Jupiter MMXI believes traditional retailers benefit from the consumers opportunity to window shop and should closely integrate their online and offline propositions. Internet-only retailers do not have this luxury.
Many sites managed to avoid the disasters of last year which saw customers complain of poor service and many sites unable to cope with increased seasonal traffic and demand.