Facebook aims for $1bn sales with Salesforce.com


Facebook aims for $1bn sales with Salesforce.com

Ian Grant

Social network site Facebook has chosen fellow web phenomenon Salesforce.com to manage its growing sales team in a bid to improve its efficiency.

Facebook just announced that 500 million people have Facebook accounts, up from 350 million in December last year.

According to Reuters, the company's revenue for 2009 was $800m (£524m), and chief executive Mark Zuckerberg indicated that 2010 sales could reach $1.1bn in an interview with Inside Facebook.

Salesforce.com's EMEA vice-president strategy Tim Barker said, "Facebook's stunning growth is pushing the entire IT industry to think social.

"Facebook inspired us to bring technologies like profiles, groups and real-time feeds to the enterprise with Salesforce Chatter, leading enterprise collaboration into the modern age."

Facebook did a make-or-buy process for a new CRM system, and chose Salesforce.com's Sales Cloud 2, mainly for its quick implementation time and the ability to keep up with Facebook's rapid growth.

Facebook has deployed the system across its sales operation teams and its developer relations team to automate complex workflow and approval processes. The system integrates with half a dozen existing systems.

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