BT, Asda top mobile satisfaction table


BT, Asda top mobile satisfaction table

Ian Grant

Contract Score
BT 66%
Virgin 62%
O2 59%
Orange 55%
Vodafone 53%
T-Mobile 51%
3 45%
Source: Which?
BT and Asda offered the best value in terms of contract and pay-as-you-go mobile contracts respectively, according to subscribers surveyed by consumer rights group Which?

However, these results were from one-tenth the number of subscribers compared with their major competitors.

Pay-as-you-go Score
Asda 83%
Tesco 73%
Virgin 59%
O2 56%
Vodafone 54%
Orange 48%
T-Mobile 46%
Fresh 44%
Source: Which?
The total sample size for contract phones was 2,297 subscribers, and covered BT (31), Virgin (180), O2 (747), Orange (445), Vodafone (513), T-Mobile (163), and 3 (119).

The sample size for pay-as-you-go phones was 2,587 subscribers, made up of Asda (50), Tesco (275), Virgin (312), O2 (531), Vodafone (455), Orange (651), T-Mobile (229), and Fresh (31).

Which? measured customer satisfaction by cost of using the phone, network coverage, customer service, range of handsets, cost of use abroad and accuracy of bills. The average score for contract suppliers was 56%; the pay-as-you-go average was 55%.


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