Google launched an initial set of products for hosting firms earlier this year. These included Webmaster Tools, Custom Search, Site Search and AdSense.
The latest tools are:
- Web Elements, which allows webmasters to add maps, real-time news, calendars, presentations, spreadsheets and YouTube videos to their sites simply by cutting and pasting. The Conversation Element allows visitors to add comments to stories they read on a website. The Custom Search Element provides inline search over the sites for which the webmaster is responsible (or others they specify) without having to write any code.
- Page Speed, which allows webmasters to measure the performance of their websites and provides advice on how to make them faster.
- Tips for Hosters, which offers advice to hosters for creating a richer website hosting platform. Hosters can improve the convenience and accessibility of tools by learning how to use analytics tools such as Google Analytics to help webmasters understand their traffic, and linguistic tools such as Google Translate to help websites reach a broader audience.
Hosting companies will need to sign up to Google's Services for Websites programme and to integrate with the service APIs before they can offer the services to webmasters.