The Computer Weekly Buyer's Guide will map the IT buying cycle of our readership onto relevant editorial that will inform and educate readers and help them towards making the right buying decision.
On a three week cycle the publication will run a series of articles on a particular category of software/hardware/IT service, which will on a weekly basis. Articles will run in the features section in the Computer Weekly ezine, which can be downloaded as a PDF, and as an SEO-optimised Buyer's Guide page on ComputerWeekly.com. The Buyer's Guide PDF articles will point readers to the online Buyer's Guide, where they will be able to access all the articles in one place, along with additional content, such as blog posts, and related articles.
We will produce a quarterly schedule of Buyer’s Guides, allowing us to keep topical and also respond to short-term commercial opportunities.
Buyer’s Guides will be organised into three parts, which develop into a standalone piece of evergreen content that readers can refer back to.
Each part will include a written article plus relevant background material as well as exclusive online-only multimedia content and infographics.
The proposed Q1 2015 schedule is:
Software defined everything
Jan 13 – Feb 2
According to IT analyst Frost & Sullivan, 2015 is set to be the year of software-defined everything as the software defined revolution spreads beyond the boundaries of the datacentres. Programmable networks will enable the creation of new business applications and services which will drive efficiencies and new service models. In this article we will cover how datacentres are expanding beyond server virtualisation.
Cutting edge data science
Feb 3- Feb 23
We are moving to a data driven future. Organisations are developing increasingly sophisticated analytics techniques to understand their customers. NetFlix and eBay, for instance, used hardware-assisted analytics engines to offer their customers recommendations. JustGiving is using a graph database to predict causes people are most likely to give their support to. We examine how this trend is evolving beyond web scale organisations.
Cloud optimised IT
Feb 24 – Mar 16
Hybrid seems to be the way many organisations are going to gain the benefits of the public cloud, while retaining key data in a private cloud. As cloud computing matures IT departments will need a portfolio of products that span private, public and hybrid configurations. We look at the latest developments that help IT managers optimise their highly heterogenous cloud environments.
Mar 17 – Apr 13
Up until very recently, desktop IT involved supporting and upgrading Windows desktops and laptops. Driven by IT consumerisation, desktop IT is evolving. Windows is no longer the dominant platform and thanks to the take-up of software as a service, many applications are available cross platform. In an increasingly multi-device world, a user may begin working from a laptop or desktop, then move to a tablet or smartphone when they leave the office. We look at post Windows desktop IT.
Next generation e-commerce
April 14 - May 4
The web was never a separate channel to market. But in the age of multi-channel, retailers, especially those in the high street, are trying to create a seamless experience both online and in-store. At the same time, e-tailers are forging partnerships to build presence on the high street. We look at how social media, analytics, cloud and mobile access are driving web development.
Bring your own Collaboration
May 5 - May 25
Collaboration used to involve logging into the VPN to access to a shared folder or workgroup and dialing into the corporate video conference system. Now people can use business versions of consumer tech to connect and collaborate with colleagues and business partners just by downloading a cloud-based app. We look at the take-up of these collaboration tools in the business and where they fit within traditional IT procurement.
Customer experience platforms
May 26 - June 15
According to analyst Forrester businesses need an array of software technology to support digital customer experiences, but they struggle to understand and leverage the tools necessary to create and manage unified, multichannel digital customer experiences across multiple touchpoints. we look at what software tools are available to enable businesses to manage the digital customer experience and how they are being used.
June 16 - July 6
Pressure to shorten release cycle times and raise quality is emphasising the need for change-centric delivery. we look at the tools and cultural chnages that need to take place to enable a change-centric delivery (CCD) framework for continuously deliver a steady, never-ending stream of change to the consumers of digital services and products.