Web 2.0 will help online retailers grow throughout the economic
downturn, according to reports.
The reports say Web 2.0 is allowing online retailers to
differentiate themselves from their competitors, by providing more
"customer-centric" shopping.
Tools like
Facebook, desktop gadgets, the
iPhone and
iGoogle can improve online business.
A report by Forrester Research and Shop.org showed e-tailers
expect an average annual growth rate of 25% this year. General
retail on the high street, by comparison, is suffering in the
downturn.
David Lavenda, from WorkLight, a Web 2.0 supplier, said, "The
Web 2.0 shopping experience offers huge opportunity to
retailers."