Tesco Direct, Argos and the BBC Shop were among the top
performing websites during theChristmas and New Year shopping
period, according to a recent
study.
The study, conducted by Keynote Systems, provides an examination
of online service levels - site responsiveness and reliability - of
16 leading UK retail sites between 7 December and 7 January
2008.
Firms analysed included Argos, Amazon, HMV, Tesco Direct,
Woolworths, Virgin and Play.com.
The BBC Shop topped the overall reliability chart with a
staggering availability average of 99.9% throughout the study
period.
This was followed closely by Play.com, with an impressive
average availability of 99.6%. The industry average was 97.7%.
Argos beat John Lewis to the top spot in the best overall
responsiveness ranks, with an average load time of 0.74 seconds per
page, with John Lewis recording a load time of 1.04 seconds per
page. The industry average was 1.5 seconds, with the poorest sites
averaging longer than 4 seconds.
The best overall performing site was
Tesco Direct, which finished fourth in both responsiveness and
reliability.
Overall reliability rankings:
Site Rank
1 BBC Shop
2 Play.com
3 Pixmania
4 Tesco Direct
5 ASDA
6 Comet
Source: Keynote Systems
Overall responsiveness
Site Rank
1 Argos
2 John Lewis
3 Next
4 Tesco Direct
5 Woolworths
Source: Keynote Systems