Samsonite has deployed an open-source global ecommerce
platform to launch its top Black Label luggage brand.
Samsonite is using the Elastic Path flexible ecommerce platform,
specified by its interactive agency Avenue A | Razorfish UK.
Avenue A | Razorfish UK chose the Elastic Path system for its
functionality, ease of integration and
multi-language/multi-currency support, which helps optimise
cost-efficiency and time-to-market.
The ecommerce platform is being launched in eight languages in
45 countries to promote a Samsonite Black Label boutique store,
using large hero images to allow consumers to explore the products
whilst setting them in a context.
Next year, the system will be used to promote other Samsonite
brands, including OutLab, American Tourister, Lambertson-Truex and
its luggage licences, including Lacoste and Timberland.
John Cunningham, technology director at Avenue A | Razorfish UK,
said, "We were impressed with Elastic Path and its focus on the
retail sector, which really helped us get this project to market in
a very short space of time."
He said Elastic Path being built on an open-source stack was
another main benefit. "This further optimises cost-efficiency. It
is easily integrated with other open-source applications and with
Samsonite's existing enterprise solution," said Cunningham.