Joel Hagberg, vice president of marketing and business
development at Fujitsu Computer Products of America, has been with
the company for 10 years in various roles, from sales and marketing
to new-product development. He sat down with SearchStorage.com to
talk about trends in disk drives, from mobile computing to
enterprise storage arrays.What trends does Fujitsu predict
for 2007 in the disk-drive market?Joel Hagberg: It's really broken up into segments --
Fujitsu today takes part in the 2.5-inch mobile, as well as
enterprise server segment. Mobile has shifted to
SATA over last couple of years, but there
still seems to be significant opportunity for growth with the
2.5-inch form factor, since the shift from desktops to notebooks
continues to happen. In the last two years we've also seen
Microsoft and Sony Corp. both move to 2.5-inch gaming devices.
More consumer companies are shipping desktops with 2.5-inch
drives, because the acoustics, shock [tolerance], vibration,
power draw and heat dissipation is much better than with
3.5-inch drives.
Why?Hagberg: [The] 3.5-inch drives have a bigger actuator --
it's noisy and it's built to go in a tower case on the floor, not
for the mobile environment.
What about the enterprise space?
Hagberg:SAS is going to take over anything that
still used UltraSCSI 320. From an external-storage standpoint,
Fibre Channel vendors don't see really any
new requirement to shift away from current devices, since it
already replaced 320 a long time ago and SATA is also an
alternative.
In the high-end SAN market, Fibre Channel will retain its
position for at least the next couple of years. Maybe in 2009 or
2010, at the next product refresh, these vendors will start
thinking about a shift to small form factor or entertain putting
SAS into some offerings.
As long as you can get a higher capacity Fibre Channel and SATA
drive than the current limit of 147 GB with small form factor, that
piece of the market will stay with 3.5-inch designs. But if you see
300 GB SAS drives a couple years from now, they might be able to
create interesting designs with very densely packed drives -- there
are people out there with drawing boards thinking about it.
What other disk-drive technologies are on the
horizon?
Hagberg: Fujitsu has been able to create the smallest
spot on a head writing to media to get us to the terabyte recording
level. It's below 100 nanometers -- roughly 80 by 60. With
thermal-assist [perpendicular] recording we were able to write to
less than a 100-nanometer spot.
We've also announced the first 300 GB, 2.5-inch drive geared for
the consumer market, primarily the Asian household. Three hundred
gigabytes will allow an all-in-one entertainment device for the
Japanese household where you can surf the Internet, do homework,
things like that, but then fold the display down if guests come
over and you don't want to be distracted by the Internet or
television. Several other consumer electronics companies are
interested in this technology.
Does recording at the terabyte level mean you'll release a
competitor to Hitachi's 1 TB drive?
Hagberg: No -- by terabyte level, we mean a terabit per
square inch. That drive they have -- I haven't seen the exact
specs, but it's probably 200 GB on a platter in a 3.5-inch desktop
drive, which equates to 150 GB per square inch. That's less than
one-fifth of what's required for a terabit per square inch. That's
a couple of generations out. Meanwhile, Fujitsu will continue to
focus on small form factor; the largest 2.5-inch drive today is 300
GB, and we make that.
Also, with a drive the size of Hitachi's in a desktop model, for
enterprise servers you have to restrict the I/Os so you can get to
the "enterprise" duty cycle of 100%. You have to put in throttling
software to slow down the flow of data if it's hit too
aggressively. That will allow [Hitachi] to call it "enterprise"
because you can leave it on 24/7, but it won't get to that 100%
duty cycle without slow motion mode.
This touches on another issue with disk drives today -- drive
capacity keeps going up, but the speed of access technologies isn't
increasing proportionately. How is Fujitsu working to address
this?
Hagberg: Going to a small form factor in densely packed
systems could give you 100 heads moving, reading and writing in a
very small amount of time in a very small enclosure. The more
spindles and the more heads, the more quickly data can be
transferred. There are also a lot of ideas on the market in terms
of what could or couldn't be used as far as hybrid, solid-state
drives, which can deliver silicon performance in a tiered
architecture using regular drives for archival and nearline storage
purposes, and at the other end, including a high-performance
caching system.
Is this what the Hybrid Storage Alliance between you and the
other manufacturers is all about?
Hagberg: Fujitsu is a member of that group, but it's
really about single-user boot up issues on notebooks, how to
improve boot time -- it doesn't mean it'll help a server
environment with a bunch of drives.
Now we're back to the drawing board again.
Hagberg: Well, Fujitsu is looking at those technologies
and ways to pull data faster, but nothing is publicly announced.
One of the things about the disk drive industry is that no matter
what you're working on in your labs, you have to cross-license
stuff with competitors -- long-term success depends on who the
second and third sources are coming to market with. Great new
technology doesn't mean it's going to be a slam dunk.
Hypothetically speaking then … the disk drive has been around
for just over 50 years now. What do you think it will look like in
another 50?
Hagberg: There have been predictions the disk drive will
die. So many technologies are thrown out every year as the
"disk-drive killer," like flash. Over time, Moore's Law will get to
the point where it can solve flash writeability issues. Long-term,
static, solid-state disk drives may evolve. Fifty years from now
there'll probably be some pretty interesting memory technology.
Some of the labs at MIT and other places are growing artificial
brain technologies and those could take over somewhere down the
line. In the meantime, there may also be other materials out there
with a much higher aerial density than the ones we use now --
there's a lot of work with holographic drives, and crystal
substrates that may make the next generation's disk like the magic
"dilithium" crystals in Star Trek. [Laughs].