Customer data integration (CDI) implementation tutorial


Reasons behind CDI project-failures

Source:  miguel ugalde

Customer data integration (CDI) projects encircle people, process, and technology across an enterprise. A failure in any one of the three integral elements could impact the performance of the other two. Due to CDI’s broad and critical reach, these projects are challenging to roll out enterprise-wide.

This section brings insights from the attendees of the CDI-master data management (MDM) summit. Read further to understand the major pitfalls and best practices of CDI.

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