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Tennis governing body ATP outsources digital development

The men's world tennis governing body, the ATP, signs Infosys to help it use digital technology to better engage fans and players

The world governing body for men’s tennis has chosen Infosys to support digital developments for the global fan base as well as players.

The ATP will harness Infosys experience and skills to create a scores and statistics centre for fans to experience real time services. It will also redesign its player systems and even allow players to register for tournaments using their mobiles.

“The opportunities surrounding technology, statistics and data in men’s professional tennis are vast,” said Chris Kermode, executive chairman and president at the ATP.

Sporting clubs and tournaments are increasingly using technology to improve engagement with fans. The ATP aims to harness cloud, mobility and analytics to manage, analyse and interpret large volumes of tennis data to give insight and predictions to fans, players, partners and the media. 

For example Accenture works with the six nations Rugby tournament. For example it uses data feeds to build reports on the Six Nations Rugby tournament. This information is presented as infographics for newspapers and also sent to clients following the matches. 

Sport social network Sportlobster is using a commercially available data stream network from PubNub to build an infrastructure to support an interactive tool for sports fans has live scores, schedules, news, rumours, photos and videos, and blogs from fan communities. It delivers real-time updates and alerts to Sportlobster users for live sporting events.

Read more about the use of digital technology in sport

Sport social network Sportlobster uses data stream network from PubNub to avoid months of development work and to cut infrastructure costs.

In sponsoring the Six Nations Rugby tournament, Accenture has shown how rapid prototyping can be applied to building enterprise reports.

FC Bayern Munich and SAP today cemented a sports analytics and enterprise software partnership at the club’s Allianz Arena.

PubNub also works Manchester City FC.

Vishal Sikka, CEO at Infosys said: “Fans will soon have the opportunity to get completely immersed in the action, and feel the passion and intensity in every match, and more. This partnership will enable us to bring new experiences in new ways to fans worldwide and will also serve to inform many new types of consumer engagements in other walks of life.”

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