HP has launched a range of laptops with the emphasis on style rather than configuration to drum up extra sales.
The models include a sleek new look for the HP Pavilion and Compaq Presario consumer notebooks. There is also a new business notebook line-up, including the company’s thinnest and lightest optical drive device to date.
HP has adopted a fresh design for the HP Pavilion dv2000 series and Compaq Presario V3000 series notebooks.
The notebooks have a high-gloss coating with an inlaid design, created by a moulding technique more commonly encountered with cellphone casings or luxury car interiors. HP says the new finish, called “HP Imprint”, is durable and appealing.
HP Imprint was developed in co-operation with Nissha Printing of Japan, and HP says it is the first company to apply the technology to an entire notebook.
HP has also introduced five new business notebook ranges, including the ultra-portable HP Compaq nc2400, its thinnest and lightest notebook with an optical drive to date.