Nelos - Fotolia
Hybrid cloud specialist Zynstra is alterting resellers to a growing opportunity in the retail sector at a time when that vertical is ramping up for Black Friday and the festive sales.
With the pressure on retailers to improve the "customer experience" not only to attract business but to fend off online competition the sector is upping its investment in IT.
Given the nature of the distributed store structure of most retail businesses it plays into the hands of hybrid and edge computing specialists.
Although a lot of focus has been on innovations delivered by the likes of Amazon with same day delivery and Click and Collect the bricks and mortar players are still hugely popular with customers.
"There is a battleground in retail and the battleground has moved to the store," said Nick East, CEO of Zynstra.
He pointed to the move by Amazon to acquire Whole Foods and the decision by the etailer to open its own stores in the US recently as signs that retail is still very much about npeople buying goods from shops.
"The focus is on experience and the retail winners are going to be those that deliver better experiences and so much of that is about technology," he added.
Resellers that can help solve the headaches for customers are going to find plenty of ears out in retail keen to hear the answers.
"Retailers are under pressure and they can't carry on implementing how they are implementing," East added that point products and inconsistent store infrastructure was undermining competitiveness.
As well as highlighting the opportunity to its own partners Zynstra has an OEM agreement with HPE and is expecting that channel to also take advantage of the growing retail opportunity.
"Our message is that the retail edge has become this new battleground and a different type of infrastructure is needed," concluded East.