Sergey Nivens - Fotolia

Kaspersky Lab refreshes channel programme

Security vendor augments channel programme with addition of new tools and a bronze tier for fledgling resellers

Kaspersky Lab has today announced the launch of its new and improved partner programme.

The world’s largest privately held security solutions provider says that the new programme will offer higher base rate discounts and deal registration to protect sales deals to all partners.

The firm said the new programme will now provide a variety of technical tools and support in order to drive partner growth.

Kaspersky, which sells its enterprise solutions exclusively via the channel, is also introducing a fourth tier to its existing Platinum, Gold and Silver categories. The new Bronze level is designed to incentivise smaller resellers.

“The new Bronze status will help less established partners increase their profit margins and grow their business by providing access to new discount levels, and additional offers and resources that were previously unavailable to them,” the firm said in a statement.

Russ Madley, head of B2B at Kaspersky Lab UK & Ireland said he believes the new programme will attract new partners and motivate existing ones.

“The reason for upgrading our partner program is to further empower, distinguish and reward our resellers for their hard work,” Madley said. 

“We appreciate that we don’t always give enough credit to our less-established resellers. Our newly developed Bronze tier status will give them the support and recognition they deserve.”

Madley said that the company had also made significant changes to its online Partner Portal.

“The improved portal now provides easy access to a broader range of supporting assets such as deal registration and educational materials, helping partners to enjoy greater success selling our products and ensuring they have the most up-to-date insight and expertise to educate their own customers.”



Read more on Channel Partner Programmes