EMC cuts ribbon on app marketplace

EMC has used its annual shindig in Las Vegas to unveil a different way that customers can access services

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EMC has unveiled a range of new products and services at its annual EMC World event in Las Vegas aimed at making life easier for customers and providing a platform for partners to promote their own intellectual property.

The storage vendor kicked off with its next-gen content and application marketplace, dubbed ‘Project Horizon’. The content platform will be curated by EMC and will include applications built by both the vendor and partners.

EMC said that the platform was designed to help CIOs and businesses drive their digital agenda and was unique due to its cloud-first mindset and multi-tenant architecture.

“Unlocking the way people will experience content in the future will depend upon a revolution in how content is accessed, managed and delivered,” said Rohit Ghai, president of EMC Enterprise Content Division. Project Horizon will help these organisations create a digital workplace, a digital value-chain and operate with a digital mindset regardless of where they are on the journey to Digitalisation.”

EMC also announced upgrades to the XtremIO and VMAX3 product lines. XtremIO version 4.0, was described by CEO Joseph Tucci as a free, non-disruptive software upgrade to XtremIO v3.X arrays.

“Nicknamed “The Beast” by customers, XtremIO 4.0 leverages XtremIO’s breakthrough scale-out architecture, more than doubling previous density with 40TBs per X-Brick and by offering configurations of up to eight 40TB X-Bricks,” EMC said in a statement.

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