Kaspersky Labs has introduced a level of European channel management intended to unify efforts across the continent.
Andrew Lintell has been appointed to the position of European channel director as what it has described as a move to show commitment to resellers across the region.
Lintell was formerly director of corporate sales UK and Eire at the anti virus specialist but now will have responsibility for coordinating channel efforts across the region.
"It does allow us to make better changes faster and the good elements of one country can be replicated in another," he said.
He said that channel initiates that were shown to have succeeded in one territory, like the UK's reseller high performance club, could then be taken to other areas.
There will still be a structure of country led channel teams but Lintell's role will be to sit above that looking for opportunities that can be rolled out across Europe.