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TD Synnex continues to bolster Microsoft support
Distributor providing UK team to support CSPs, while ANS cements its position as an Azure specialist
TD Synnex has continued to invest in its Microsoft partner ecosystem, with the distie increasing the support for those developing their cloud solution provider (CSP) practices.
The move comes just a couple of months after the distie launched its Cloud Insights tool to arm Microsoft CSP partners with data to alert them to renewal opportunities and areas where additional services can be offered.
Following those moves, the channel player has now put more muscle into a dedicated UK team to support CSPs, and has tasked the team with identifying those SME partners that have high-growth potential.
Those partners will be given business development support, training and technical assistance to help deliver on their growth ambitions.
The dedicated support is designed to set out a tailored approach, with clear milestones, backed by training and sales support to help those that work with the distie unlock more market opportunities
“As small and medium-sized businesses continue their transformation and migrate more of their workloads to the cloud, there is a huge opportunity for UK partners to grow their Microsoft CSP business,” said Darren Dixon, business unit director – business applications, Advanced Solutions UK and Ireland at TD Synnex.
“Our investment in the Alliance Growth team will help partners that have a genuine desire to accelerate their plans and support them in taking their business to the next level by providing tailored sales and technical support in their chosen area of focus.”
He added that the investment was set against a backdrop of other initiatives that the firm was taking to increase support for Microsoft partners.
“This is a targeted, on-top investment into our Microsoft CSP practice designed to accelerate growth and profitability,” said Dixon. “It aligns directly with Microsoft’s own goals and objectives for cloud solutions, and will enable us to scale-up our support for CSP partners in driving increased customer satisfaction and retention.”
Insights option
Back in March, TD Synnex launched its insights option for Microsoft partners to support those selling across Microsoft 365 and Azure estates, with greater visibility of renewals to make it easier to predict future costs for customers, and help keep them updated and compliant with their licenses.
Speaking at the time, Dixon said it had taken steps to help reduce the challenges of managing licenses and help uncover sales opportunities for partners.
Elsewhere in the Microsoft ecosystem, ANS has indicated it has renewed its Microsoft Azure Expert Managed Service Provider status after getting through the independent audit process.
Gaining the status is no easy task, and the highly selective accreditation is awarded based on real customer delivery, covering architecture migration, security and managed services, which is thoroughly assessed through an independent audit.
Ali Mustoe-Playfair, director of agentic operations at ANS, said the accreditation helped underline the firm’s capabilities in the market.
“This accreditation gives organisations confidence at a critical point in their cloud journey,” she said. “It proves our Azure capability has been independently tested in real-world scenarios across how we design, deliver and operate at scale. It is also testament to our strong and constantly growing Microsoft expertise, following being named Microsoft UK Partner of the Year last year.
“At this level, success is not just about technology, it is about consistency,” added Mustoe-Playfair. “For our customers, that means less risk, greater control and a clearer path to long-term value.”
