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April 2011

Social media mining yields customer analysis

Marketing services company Mindshare and hotel chain Marriott International are mining social media to analyse customer sentiment. Learn about the benefits of their social media analytics programmes - and the issues they and other early adopters of the technology have encountered.

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Social media mining yields customer analysis

More CW+ Content

E-Handbook

Tips and tricks for interacting with customers on social media

E-Zine

The security risk sweeping Europe

E-Zine

MicroScope: Grasp the social networking opportunity

E-Handbook

Social media analytics applications live and die by the data