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Social media mining yields customer analysis
Marketing services company Mindshare and hotel chain Marriott International are mining social media to analyse customer sentiment. Learn about the benefits of their social media analytics programmes - and the issues they and other early adopters of the technology have encountered.
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Marketing services company Mindshare UK and hotel chain Marriott International are mining social media to analyse customer sentiment. But a need for human interpretation persists.
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Two Web startups in the UK are putting their database strategies at the heart of their plans for growth. Other SMEs that aren’t as database-literate may be able to learn from them.