News in this issue
Marketing services company Mindshare UK and hotel chain Marriott International are mining social media to analyse customer sentiment. But a need for human interpretation persists.
How can data quality be improved for business benefit? Data quality is complex, and thrown into relief by the pressing requirement for analysis. Learn how to clean it up through data quality analysis.
Two Web startups in the UK are putting their database strategies at the heart of their plans for growth. Other SMEs that aren’t as database-literate may be able to learn from them.