CW+ Premium Content/IT in Europe
News in this issue
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Sentiment analysis at work: a sentimental education for the data rich
Marketing services company Mindshare UK and hotel chain Marriott International are mining social media to analyse customer sentiment. But a need for human interpretation persists.
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When data goes bad: how data quality analysis can fix problems
How can data quality be improved for business benefit? Data quality is complex, and thrown into relief by the pressing requirement for analysis. Learn how to clean it up through data quality analysis.