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April 2011
Social media mining yields customer analysis
Marketing services company Mindshare and hotel chain Marriott International are mining social media to analyse customer sentiment. Learn about the benefits of their social media analytics programmes - and the issues they and other early adopters of the technology have encountered.
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News in this issue
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Sentiment analysis at work: a sentimental education for the data rich
Marketing services company Mindshare UK and hotel chain Marriott International are mining social media to analyse customer sentiment. But a need for human interpretation persists.
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When data goes bad: how data quality analysis can fix problems
How can data quality be improved for business benefit? Data quality is complex, and thrown into relief by the pressing requirement for analysis. Learn how to clean it up through data quality analysis.
