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Sentiment analysis at work: a sentimental education for the data rich
by Jessica Twentyman
Marketing services company Mindshare UK and hotel chain Marriott International are mining social media to analyse customer sentiment. But a need for human interpretation persists.
When data goes bad: how data quality analysis can fix problems
by Mark Whitehorn
How can data quality be improved for business benefit? Data quality is complex, and thrown into relief by the pressing requirement for analysis. Learn how to clean it up through data quality analysis.
Internet SMEs look to database strategy to drive business growth
by Arif Mohamed
Two Web startups in the UK are putting their database strategies at the heart of their plans for growth. Other SMEs that aren’t as database-literate may be able to learn from them.

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