CW+ Premium Content/IT in Europe

News in this issue

• Sentiment analysis at work: a sentimental education for the data rich

  by  Jessica Twentyman

  Marketing services company Mindshare UK and hotel chain Marriott International are mining social media to analyse customer sentiment. But a need for human interpretation persists.

• When data goes bad: how data quality analysis can fix problems

  by  Mark Whitehorn

  How can data quality be improved for business benefit? Data quality is complex, and thrown into relief by the pressing requirement for analysis. Learn how to clean it up through data quality analysis.

• Internet SMEs look to database strategy to drive business growth

  by  Arif Mohamed

  Two Web startups in the UK are putting their database strategies at the heart of their plans for growth. Other SMEs that aren’t as database-literate may be able to learn from them.