CW+ Premium Content/Computer Weekly

Vivek Bharadwaj, CIO at clothing manufacturer Happy Socks, is an executive with an expansive portfolio. In addition to leading enterprise-wide technology strategy, IT transformation and digital marketing, he oversees the company’s back-end systems, e-commerce roadmaps, cyber security measures, and data engineering and analysis. In short, Bharadwaj has to wear a lot of hats – or, as Computer Weekly suggests to him, a lot of socks. It’s a sentiment with which Bharadwaj concurs: “I can look across our different functions, pull up the red threads as and when I see them, and find commonality in processes.” Bharadwaj previously held senior data and marketing roles with Canadian retailer Hudson’s Bay and higher education specialist General Assembly. He joined Happy Socks as a consultant in August 2023 to optimise the company’s data and digital marketing foundations. He became chief data officer in January 2024 and was promoted to CIO in May 2024. “My role now spans the entire tech stack,” he says. “That responsibility stretches from ...