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19 July 2022

AWS and startups: Using accelerator programmes to help enterprises address their pain points

The startup community were early adopters of Amazon Web Services (AWS), laying the groundwork for the company to become the preferred cloud provider for so many enterprises today. The public cloud giant has an enviable and growing roster of reference enterprise customers that are drawing on its portfolio of services to digitally transform their operations, but it was the startup community that drove much of the demand for its services in its early days. This demand gave rise to the now all-too-familiar narrative about how enterprises across the world were finding their business models and competitive edge under threat from this new breed of “born in the cloud” startups. Unhindered by the legacy, on-premise IT investments and considerations of their enterprise rivals, these startups were using Amazon’s off-premise storage and compute services to get their cloud-native products to market more quickly – and with a much smaller financial outlay. Many of these firms had also tapped into agile and DevOps-like software development ...

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