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The second coming: The Nordic datacentre market comes of age
This article is part of the Computer Weekly issue of 19 October 2021
The abundant supply of relatively cheap, green energy the Nordic region has at its disposal has seen it repeatedly hyped as an ideal location for enterprises and hyperscale cloud firms to site their datacentres. It has, however, taken these organisations perhaps a little longer to buy into this hype than analysts and operators initially envisaged. “From a sustainability perspective, the Nordics had it all from the start and [the operators] created a good strategy based around the fact they have the energy, and they built a lot of datacentres, but then they realised the customers weren’t coming,” Harald Riise, CEO of Norway-based datacentre service provider Compute Nordic, tells Computer Weekly. “Operators started to realise that just having cheap power doesn’t necessarily bring the clients in.” Steve Wallage, managing director of datacentre market-focused analyst house Danseb Consulting, says part of the problem was how some operators marketed their facilities in the early part of this decade. “The marketing wasn’t always great,...
Features in this issue
Retrospective facial-recognition software purchased for £3m by the Met Police will be deployed in coming months amid continuing controversy around the use of biometric technologies by law enforcement bodies
Three out of five of tech professionals say they are looking to move jobs over the next year. Why is this, and how big a skills problem is the tech industry facing?
As concerns mount about space and power constraints within several of Europe’s largest datacentre hubs, enterprises are being urged to consider shifting more of their energy-intensive workloads to the Nordic countries