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CW ANZ: The role of cognitive computing in data analytics
In this month’s CW ANZ, read why enterprises need to worry just as much – if not more – about the business implications, rather than the technical challenges, when implementing cognitive software. Read about the experiences of Dutch banking and financial services company Rabobank which has been using predictive analytics for years to predict which customers might default on their mortgage or abandon an account application midway through the process. We also take a look at why the future of Apple Pay Australia is still unresolved, how the Red Cross data breach has highlighted security shortcomings, and what Virgin Atlantic has gained from its use of Salesforce CRM software.