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March 2018

A Computer Weekly buyer’s guide to customer insight

Sponsored by TechTarget

Better understanding of the customer is vital for businesses. In this 14-page buyer’s guide, Computer Weekly looks at how firms adapt to new behaviours, as well as utilise deep learning to gain better insights and use intelligent analytics apps to enhance interactions

Table Of Contents

  • Put the customer first and reap the reward: Understanding customer needs in a world of hyper-connectivity.
  • Machines delve deep into customer minds: How deep learning can rapidly help the aims of customer insight teams.
  • Using AI to add insight for clever customer service: Intelligent analytics apps are improving sellers’ interactions with buyers.

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