IT in Europe: Data Management & BI Edition Ezine Archive
The IT in Europe: Data Management & BI Edition Ezine offers practical information and strategic advice around BI and data warehousing, database strategies and data integration, quality and governance.

Our Editorial Calendar
- Autumn 2011 - Is Hadoop the future of enterprise data warehousing?
- Summer 2011 - Data governance key to MDM takeoff - (download)
- Spring 2011 - Sentiment analysis at work - (download)
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Data management and business intelligence (BI) are assuming new levels of importance, as organisations in both the private and public sectors pursue strategies to derive useful information – and maximum competitive advantage – from their data. The potential benefits of sound data management and effective BI are plentiful, and alluring – but there are also numerous issues to consider and challenges to be aware of.
IT in Europe: Data Management & BI Edition is a quarterly e-zine that offers practical information and strategy advice for European data management and BI professionals, with regular features on BI and data warehousing, database strategies and data integration, quality and governance. Browse the directory of issues below.
Summer 2011: Data governance key to MDM takeoff
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Air France-KLM is looking to develop a sustainable master data management programme, and proper data governance has emerged as a bedrock prerequisite for the airline group. Read about the importance of governance as well as data integration and data quality as foundational elements of MDM initiatives.
Also in this issue:
- MDM programmes are gathering pace in more organisations, but a solid business case and high-level buy-in are musts.
- For parcel carrier GeoPost UK, the business case for investing in business intelligence was based on open source BI tools.
Spring 2011: Sentiment analysis at work
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Marketing services company Mindshare and hotel chain Marriott International are mining social media to analyse customer sentiment. Learn about the benefits of their social media analytics programmes - and the issues they and other early adopters of the technology have encountered.
Also in this issue:
- Data quality isn’t as cut-and-dried as you might think. Read consultant Mark Whitehorn’s advice on finding, and fixing, bad data.
- Web startups Vungle and WinkBall are putting their database strategies at the heart of their online growth plans.