Diageo selects TCS for global services

IT services

Diageo selects TCS for global services

Karl Flinders

Drinks maker Diageo has chosen Indian IT services firm Tata Consultancy Services (TCS) to support a transformation in its IT infrastructure as the company moves towards an integrated global delivery model.

TCS will take over the management of Diageo’s IT infrastructure, servers and datacentres, as well as providing service desk support to around 36,000 employees operating in 180 countries at Diageo.


Diageo expects to achieve a greater level of flexibility and the ability to adopt new technologies quickly.

“Our partnership with TCS is the latest milestone in our strategy to create a world-class IT service to support Diageo’s global strategy and deliver efficient growth," said Diageo CEO Ivan Menezes. 

"Working together, I believe we can make a significant step change in the way IS supports our 36,000 employees around the world, giving them the freedom and agility to drive growth for Diageo in each of our markets.”

The deal is a reflection of TCS’s expansion across continental Europe.

Historically, Indian IT service providers, while strong in the UK, have had to invest time and money in succeeding in continental Europe.

TCS has been building its European customer base. 

"TCS has invested strongly in infrastructure management over the past few years and has created a value proposition that appeals to many European organisations. Its industrialised service delivery combined with a flexible approach to clients matches client needs well as this deal shows," said Mette Ahorlu, research director at IDC.

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