The world market for business process outsourcing (BPO) will be worth $93.4bn (£59.7bn) in 2015 compared with $72bn last year, according to specialist technology analyst firm Ovum.
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The global BPO market will grow an average of 5.4% every year in the period 2010 to 2015, the analyst company .
Indian and Chinese businesses will drive much of the global growth. BPO sales in these regions will rise about 15.7% and 16.1% every year respectively.
In the mature markets BPO sales will grow more slowly, with the UK experiencing 4.1% growth every year while the US growth will be 2.7%. But these developed economies are moving into new areas of BPO.
Hansa Iyengar, analyst at Ovum, said BPO is becoming more popular for business processes in HR, engineering design, and research and development, particularly in developed economies such as the UK.
"Enterprises are realising that outsourcing these areas can be an effective way to reduce costs, increase efficiency, and speed up go-to-market for new products, much in the same way that outsourcing back-office processes can," she said.
BPO will inevitably grow following a recession as businesses tighten their belts, said Iyengar. "In the post-recession business environment, it has become imperative for enterprises to keep costs under tight control to maintain competitiveness. BPO eliminates the need to invest in people and systems to manage non-core processes, potentially reducing costs and increasing efficiency. By outsourcing these processes, enterprises can focus their resources on growing their core business."
She added that large enterprises are moving away from multibillion-dollar, single-supplier deals, while the SME sector is opening up to outsourcing. "These companies demand low-priced, highly flexible and scalable solutions, which are accompanied by the option to customise offerings and personalised customer service."