Netsuite is trying to attract redundant employees from accountancy software maker Sage to support its expansion.
Sage recently offered staff the option of taking voluntary redundancy. Now Netsuite, which competes directly with Sage, plans to hold an online jobs fair for former and current Sage employees.
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Paul Stobart, UK and Ireland managing director at Sage, said economic conditions had forced the company's hand and it was trying to reduce costs.
NetSuite recently launched a programme offering discounts to businesses that move away from Sage and take up Netsuite's saoftware.
Netsuite is targeting Sage staff through its website with an open invite. "Are you a former Sage UK employee who has been offered a voluntary redundancy? Are you eager for a new challenge in the rapidly growing software-as-a-service marketplace? NetSuite is expanding our business in the United Kingdom and Europe and we'd like to hear from you!" it says.
"We need talented, experienced and dedicated individuals to help us continue our growth and bring the advantages of web-based, on-demand business applications to thousands of European organisations."
Netsuite CEO Zach Nelson's message to potential former Sage recruits: "Sometimes you will even find yourself in uncharted territory, but I'm a big believer that if you're not feeling uncomfortable, then you're not growing. And you will be rewarded for your hard work and for your contributions."