Intel and DreamWorks Animation have formed an alliance designed to promote the production of stereoscopic 3-D filmmaking techniques.
The partnership has already resulted in the production of the Monsters vs Aliens movie scheduled for release in March 2009. The companies say that they are aiming to pair Intel's visual computing products with DreamWorks' track record for content creation.
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Although 3-D films have been around since the 1920s, their most recent revival of popularity was in the early 1980s when directors in the horror and suspense genre embraced them.
According to Intel, the option to use today's chips with multiple processing cores opens the door to a new level of 3-D authoring and rendering of high quality images - a prospect that may once again draw audiences to cinemas for 3-D films.
Intel says that it also aims to push 3-D viewing technology onto other platforms including home theatre systems, personal computers, video games, online environments and mobile devices.