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World of virtual lessons for e-business

Businesses can learn a lot about how to create valuable web communities from virtual worlds such as Second Life, according to Clive Longbottom, service director at analyst firm Quocirca.

Longbottom said these virtual worlds are increasingly crossing over into the real world, with virtual clothes shops transforming into mail order services and the virtual money that can buy an item in cyberspace being exchanged for real cash.

Read the full story: Virtue and vice cross the virtual line

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