Agile software development methods are now being used in about 25% of IT projects at Betfair, as the online gambling company seeks competitive advantage by bringing products to market more quickly.
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Rorie Devine, chief technology officer at Betfair, told the City IT financial services forum that one of his key programmes this year had been to increase the proportion of projects that are managed using agile development.
Agile programming is a software development method that sees developers working alongside end-users on projects with short turnaround times.
One of the reported benefits of the method is that it can deliver applications that match business needs more closely than software developed with less frequent input from business sponsors.