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High street retailers fight back with multi-channel IT
In this week’s Computer Weekly, we examine how high street retailers are fighting back against online rivals by using IT to support multi-channel customers – and Tesco’s marketing chief explains how it works at the UK’s biggest supermarket chain. Also, we ask how recent revelations about government internet surveillance affect the protection of corporate information. Read the issue now.
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Features in this issue
Its taken longer than we thought to achieve paper free offices. Doug Miles explains why.
Columns in this issue
Computer Weekly speaks to Matt Atkinson, CMO of Tesco, on how data is driving forward a successful multichannel digital operation