High street retailers fight back with multi-channel IT
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Issue Overview

Computer Weekly - 08 October 2013

In this week’s Computer Weekly, we examine how high street retailers are fighting back against online rivals by using IT to support multi-channel customers – and Tesco’s marketing chief explains how it works at the UK’s biggest supermarket chain. Also, we ask how recent revelations about government internet surveillance affect the protection of corporate information. Read the issue now.  Access >>>

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Features
  • Columns
    • Interview: Matt Atkinson, CMO, Tesco by Caroline Baldwin

      Computer Weekly speaks to Matt Atkinson, CMO of Tesco, on how data is driving forward a successful multichannel digital operation

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