High street retailers fight back with multi-channel IT
Premium Content

Access "High street retailers fight back with multi-channel IT"

Issue Overview

Computer Weekly - 08 October 2013

In this week’s Computer Weekly, we examine how high street retailers are fighting back against online rivals by using IT to support multi-channel customers – and Tesco’s marketing chief explains how it works at the UK’s biggest supermarket chain. Also, we ask how recent revelations about government internet surveillance affect the protection of corporate information. Read the issue now.  Access >>>

Access TechTarget
Premium Content for Free.

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

What's Inside

Features
  • Columns
    • Interview: Matt Atkinson, CMO, Tesco by Caroline Baldwin

      Computer Weekly speaks to Matt Atkinson, CMO of Tesco, on how data is driving forward a successful multichannel digital operation

More Premium Content Accessible For Free

  • A Computer Weekly buyer's guide to data science
    CWE_BG_0215_Data_Science-252.jpg
    E-Handbook

    In this 10-page buyer's guide, Computer Weekly looks at how, with the open data movement taking hold and data analytics technology becoming ...

  • Staying the course as a CIO
    Jonathan Mitchell book cover_252.jpg
    E-Handbook

    In this extract from his book, Staying the Course as a CIO, Jonathan M. Mitchell looks at the challenges of managing IT projects.

  • Government backs tech in 2015 Budget
    CWE_240315_ezine_20p-MED.jpg
    E-Zine

    In this week's Computer Weekly, chancellor George Osborne's 2015 Budget was the most technology friendly ever – we examine the key policy ...