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Around 400,000 EE users registered in flood risk areas in Yorkshire have been automatically signed up to the service and will receive further details imminently.
The service has been up and running for five years and enables the Environment Agency to warn 600,000 home and business landline numbers of impending flooding in their area, but this is the first time it has been made available to mobile users.
The Environment Agency said this should make it easier to warn residents in communities where take-up of the landline service is low, such as in Doncaster and Hull.
The scheme forms part of a £2.3bn commitment made by the government to invest in flood protection through to 2021, said environment minister Rory Stewart.
“While nothing can take away the distress flooding can cause, it is important that everyone has access to the right information, including the flood risk in their area, to give them peace of mind,” said Stewart.
“This initiative from the Environment Agency is a great example of how we are making more data and technology available to help people plan and prepare for potential floods.”
John Curtin, executive director of flood risk management at the Environment Agency, added: “We want to ensure everyone has as much time as possible to prepare for flooding. By working with EE, we’re now able to warn even more people about the risks.
“Flood warnings save lives, and this ground-breaking initiative is another way to provide the public with vital time to protect their belongings and get themselves and their families out of harm’s way.”
The Environment Agency plans to extend the warning service onto other mobile networks in the near future. xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx