Adnams selects Droplet for mobile payments

UK brewery chooses Droplet to supply mobile payments and a reward scheme across its customer-facing operations

UK brewery Adnams has chosen Droplet to supply mobile payments and a reward scheme across its customer-facing operations.

This is the first time the company has introduced mobile payments.

The brewer, distiller and retailer has 12 shops and 50 pubs in East Anglia and London, and more than 1,000 stockists.

The system, known as Droplet Rewards, can be customised and deployed in-store, allowing Adnams to reward regular customers through their smartphone. It enables customers to pay their tab or bill without even getting their phone out of their pocket.

Andy Wood, CEO at Adnams, said the company has been assessing the market for a mobile payments system. 

Read more about loyalty schemes

  • NBTY wanted to relaunch its customer loyalty scheme to achieve higher-quality data collection and customer insights.
  • Creating customer loyalty doesn't have to be a daunting prospect for small businesses – tips for SMEs.
  • Wholesaler retailers face difficulty in gathering information on consumers who buy branded products from resellers.

“With mobile set to be the next major disruption in our industry, we have been looking for a mobile payments solution for some time,” he said. “By using Droplet to reward our customers through the app, we can give something back to our loyal customers and encourage new ones.”

Steffan Aquarone, CEO and co-founder of Droplet, said: “For businesses of any size or in any sector, the ability to turn occasional visitors into regular, loyal customers is absolutely invaluable.

“As well as allowing merchants to accept mobile payments completely free of transaction fees, Droplet Rewards enables businesses to reward customers through their smartphone – which means no more fiddling about with stamps and bits of paper every time you buy a beer or a cup of coffee.”

The system will be deployed over the summer, starting with Adnams’ pubs in Norwich.

Founded in 2012, Droplet now works with over 600 merchants across the UK and has more than 16,500 users.

Read more on IT for financial services