Men like to be followed and women are more picky about who they follow. But the average Twitter user only tweets once every 74 days.
These are just some of the findings of a study of more than 300,000 Twitter users carried out by Harvard Business Publishing last month.
The publishing arm of the Harvard Business School found that:
1. Men and women follow a similar number of Twitter users
2. Men have 15% more followers than women.
3. Men also have more reciprocated relationships, in which two users follow each other.
4. Men make up 45% of Twitter users, while women represent 55%.
5. An average man is almost twice more likely to follow another man than a woman.
6. An average woman is 25% more likely to follow a man than a woman.
7. An average man is 40% more likely to be followed by another man than by a woman.
8. Men and women tweet at the same rate.
9. Half of Twitter users tweet less than once every 74 days.
10. The top 10% of prolific Twitter users accounted for over 90% of tweets.