The global love affair with text messaging shows no sign of cooling off, with a 30% annual increase in the number of mobile phone messages being sent, new figures show.
Some 212,616,000 SMS text messages are being sent every day, according to the Mobile Data Association.
The industry association said that the number of texts sent in the year to May saw an annual rise of 30%. "SMS has established itself as a true social connecting tool, and continues to have mass consumer appeal," it said.
MDA chairman Steve Reynolds said, "Text messaging has been, without question, one of the great success stories of the mobile age both for the industry and consumer."
More than 10 million pictures and video messaging (MMS) are being sent every week, and the annual figure to May 2008 is also up by 30%.
However, another survey two months ago showed that e-mail is the preferred communication tool of two-thirds of people, many more than those who put texting at the top. Habeas, a secure e-mail service provider, commissioned that survey from Ipsos.