Mobile operator 3 Group has signed a number of content and access deals to make it easier for users to take advantage of 3G mobile networks.
The company, the UK’s first 3G operator, has signed a deal with Google to give users direct access to Google Search on their handsets. In addition, 3 Group has signed separate access and content deals to allow users to access the multimedia content on their home PCs, and to get TV programmes from their home TV delivered to their mobiles.
Mobile operators have been criticised in the past for not allowing users to easily venture out of their closed content portals, or walled gardens.
Christian Salbaing, managing director for European telecommunications at 3 Group, said, “The mobile internet has developed to such a degree that we can now leave the ‘walled garden’ behind and let our customers access and enjoy the very best of what the converged internet and media worlds can offer."
The deals come after 3 Group launched its new X-Series of handsets this week, which are more geared up to accept true broadband content, such as TV.
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