P&O ferries updates web content system

P&O Ferries has updated its consumer web site to allow non-technical staff to quickly update content on the site.

P&O Ferries has updated its consumer web site to allow non-technical staff to quickly update content on the site.

Based on Percussion Software’s Rhythmyx web content management system, the site, www.poferries.com, is said to be used by millions of ferry passengers each year. P&O Ferries claims that the use of Rhythmyx 6 has reduced publishing time to a matter of hours. This allows it to communicate up to the minute travel updates and schedules.

Hayden Sutherland, head of e-business at P&O said the firm needed to redevelop the site and provide four different language versions.

“The new web content management system needed to ensure brand and layout consistency across site. We were looking for a solution that could be used by non-IT staff throughout the organisation, but which would also have a strong workflow management capability.”

He added, “Our IT department is now free to focus on more strategic issues while also having the confidence that content is being updated and published in the right way. We are now publishing information quicker, which has allowed us to extend the online services we offer.”

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